Montblanc Signa

Concept Direction / Industrial Design

A luxury computer mouse designed with the elegance and refinement of Montblanc.

The Signa builds upon Montblanc's growing consumer electronics portfolio of smartwatches and headphones by combining fine materials, precision tracking technology, and sleek design into a luxury experience.

Year

2021

Role

Creative Direction

Industrial Design Lead

Visualization

Tools

Solidworks

Keyshot

InDesign

Miro

Credits

Annabelle Cheng - Brand Research

Ronald Gonzales - Brand Research

Athena Lai - Brand Research

Overview

Luxury in Modern Times

This university project saw teams select a brand to develop a new product line that aligned with the company’s pre-existing values. In a team of four, we selected Montblanc, a luxury goods company, and conducted brand and market research to design new products that embody the brand's heritage as companions to innovators looking to leave their mark.

Honoring heritage. The Signa features a hand-craved inlay that honors Montblanc’s dedication to craftsmanship and quality. The inlay is fabricated out of a rhodium, the very same metal used in their pen nibs, tying the Signa back to the company’s iconic and rich history

Create without bounds. A USB-C rechargeable lithium-ion battery and Bluetooth connectivity lets professionals do their work without any restraints. An embedded LED battery indicator makes sure customers are never caught off guard.

Luxury materials. The Signa is designed with high-quality materials such as lightweight aluminum and durable ABS polymers, letting it withstand the demands of professionals with style.